Craft,
communicate and
Captivate

ccC

Storytelling and branding Workshop for Startups

The goal

To prepare startups to craft and tell their startup story, approach public speaking with renewed confidence, and apply it in the real world to make new connections.

Problem

Every startup has an idea that can change the world. Many succeed at building a great product or service. But fail to get it off the ground.

why?

A

They don’t have a compelling story.

B

The expertise to communicate it with impact.

CCC Workshop

Solution

The Craft, Communicate, and Captivate workshop helps startups solve both problems.
It’s an innovative, highly interactive workshop to help startups:

Create a compeling story

  1. To connect, creating feelings ofaffinity and trust.
  2. To engage, helping people understand and remember.
  3. To communicate the vision, inspiring, resonating, and attracting support.
  4. To build brand recognition.

Deliver their story with impact

  1. To generate human connection.
  2. To create credibility and trust.
  3. To demonstrate passion and evoke emotion.
  4. Stand out as a professional

Benefits

with a compelling story delivered with impact, startups can:

  1. Attract attention, investment, and customers.
  2. Build identity and differentiate
    themselves from the competition.
  3. Create the framework for cohesive
    marketing efforts.

CCC Workshop

1 Day
Total

Inside the workshop

pt 1
(3hrs)

Crafting the Story

Business storytelling expert Tyagi Pallava leads startup teams step by step through the storytelling process to create compelling, relatable stories.

Topics includes how to:

  1. Understand brand identity.
  2. Craft your brand narrative.
  3. Align brand identity and narrative.
  4. Apply your vision practically.

pt 2
(3hrs)

Delivery With Impact

Public speaking expert Alex MacIntosh takes startups through the fundamentals of verbal communication designed to create connection, trust, and demonstrate their passion.

Topics include how to:

  1. How to present in a clear, concise way.
  2. How to use vocal variety to add emotion.
  3. Using body language to build trust through facial expressions, body movement, and gestures.

CCC Workshop

Revise Section

pt 3
(2hrs)

Confidence through Practice

In the final section of the workshop, we invite members of the startup community to join for a networking event with a twist. Here, startups have a chance to put their newfound skills into action, get feedback, and make new connections.

The activities are carefully crafted to help startups gain confidence, practice public speaking, and develop essential networking skills. Whether it’s through mock pitch sessions, storytelling challenges, or collaborative group exercises, this event offers a unique opportunity to apply what was learned in a practical setting.


Our goal is to ensure that by the end of the workshop, startups are better prepared to tell their startup story, approach public speaking with renewed confidence, and apply it in the real world to make new connections.

CCC Workshop

Tyagi
Pallava

Tyagi Pallava is a seasoned entrepreneur and filmmaker with 10 years in the startup ecosystem. As a marketing specialist, he brings a wealth of real-world knowledge to help startups create and refine their .

CCC Workshop

 

Budapest

Vienna

Paris

London